![]() RBR works with CAA Sports on its sponsorship sales deals. The team has 35 sponsors listed on its website, including Walmart, Hard Rock and Cash App. We’re getting to the point now where we have many partners and we want to ensure we’re delivering for all our partners with a high level of service and activation, so it comes to a point where we actually have to say, ‘The shop is shut and we have enough partners for the team.’ But luckily we’re not yet in that position - we have a few more to sell in the market.” He confirmed that sponsor revenue is at its historical peak. ![]() Stocker: “We’re a business at the end of the day and our job is making the car go fastest around the track, but it comes with a cost and it’s a case of supply and demand. about 80% of the sponsors.ĬLOSE TO INVENTORY SELL OUT: Stocker noted RBR is renewing pre-existing partners at higher rates than before and is not far off from being sold out of advertising inventory. RBR has brought in in 23 new partners over the past three years, including 19 from the U.S. That on-track success and stardom, coupled with the cultural cache of the Red Bull brand, appears to be putting the team’s commercial value at an all-time high. ![]() RBR has seen a boost in popularity thanks in part to two-time defending F1 champ Max Verstappen, who heads up a driver roster that also includes Sergio Perez and Daniel Ricciardo. ![]() and owned by the Austrian energy drink company, has seen more commercial growth than any other team in the global racing series during the last three years as it has exploded in popularity, according to Commercial Dir Nick Stocker. Oracle Red Bull Racing says it is now so strong commercially that it is turning down more sponsor opportunities than it is accepting, a remarkable claim that is reminiscent of ones made by NASCAR teams in that series’ glory days. Australian star Daniel Ricciardo's popularity has aided Red Bull's spike in sponsorships Getty Images ![]()
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